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THE IMO POSITION ON QUALITY , FLAVOR, & MARKET COORDINATION....

IMO NOTE: This is a response to Lewy Hook of RIPE NOW, LTD...it sums up what the IMO position and proposal for the Global Mango Industry should be striving for....




Hi Lewey;

You hit the nail on the head...garbage in....garbage out...the global industry must start at ground level (actually below)

There have been too many years of "drugging" the trees with Nitrogen, potassium, etc...stressing trees to near death.

Time to build up the quality of the Bio sphere inside the groves.

We must harmonize the groves and get back to natural solutions.

All of the synthetics need to be cleared out.

Quality will come when you have healthy trees that are being fed properly so as to provide "perfect" flowers instead of "duds"...When you have more perfect flowers that are properly pollinated, the rest takes care of itself when the trees are clean and structurally sound.

Bee populations must be oncorporated so as to maximize pollination. This requires building a healthy substrata that will keep the bees in the groves.

While substandard pollinators will do the job for mangoes, that is what you get when you rely on them: Substandard product, yield, etc....

All of this works when your soil is healthy and not toxic.

Years of applying "round up" , etc...only poison the soil and eventually keep the tree from absorbing the nutrients that are applied.

This brings us to the solution:

Calcium based applications and fortifications can save even the most depleted groves.

A healthy tree can withstand just about anything Mother Nature throws at it.

The "new school"...is actually the "old school" , as in Albrecht, ET AL., with soil specific applications.

This is the future.

One of the pioneers is Michael Kraidy.

He has been doing his magic around the region with very positive results...perhaps you have heard of him?

ONCE YOU HAVE QUALITY; THEN COMES MARKET COORDINATION:

This is probably the hardest part...getting grower associations and Marketers to tell the truth about forecasts.

Local markets and alternate outlets must be established and should make up 90% of the destination for mango production.

The 10% (rough estimate depending upon demand) should be dedicated to fresh exports.

The data proves that there are numbers / targets that must be respected or markets collapse and farmers lose.

In USA, The National Mango Board (NMB) has the authorization from the United States department of Agriculture to coordinate and even restrict volume. For whatever reason this has not happened yet.

In addition, the IMO is a proponent of National Repack centers at point of entry or close to end consumers. This gives the industry one last opportunity to control and quality issues as well as "direct" product to the highest ROI (return to farmer)...if markets back up on fresh, you can go to processors, etc...and vice verse.

That is why the IMO recommends shipping in reusable flats or containers..saving the use of box, clamshell, etc...until the last moment.

The days of shipping in cartons are long gone and are not sustainably efficient nor do they preserve the integrity upon arrival. Only the COSTCO'S of the world sell in boxes anyway....


In addition, the IMO feels that fruit should be picked, color sorted and graded right at the mango tree and put into the recyclable containers one time...not handled a multiple of times as is currently the case. The single layer flats would eliminate multiple bruising points along the supply chain for the fruit....

That in a nutshell is the IMO position...

We look forward to your input and observations.

kind regards,

Will Cavan
IMO

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
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Alphonso (mango)
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